What is account-based marketing?
Account-based marketing (ABM) is all the rage right now. But what actually is it?
Fathom vs Fireflies: Which is the best AI notetaker for SMEs?
I’ve tested out two AI notetakers (see also AI meeting assistants/conversation intelligence tools)...
What is sales enablement?
Sales enablement is the tools, content and processes that help sales teams close more deals at a...
What is a performance-based contract?
Put simply. If you win, we win. And if we don’t hit pre-agreed expectations, we’ll reduce our fee.