---
title: How Hoxton Mix increased new MRR by 42.5% | Colman Rose
description: Discover how Hoxton Mix achieved a 42.5% increase in new MRR and reduced acquisition costs by partnering with Colman Rose.
---

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Case study

![Hoxton Mix](https://www.colmanrose.com/hubfs/raw_assets/3/public/@projects/colman-rose-theme/colman-rose-theme/images/logos/hoxton-mix.svg)

# How Hoxton Mix increased new MRR by 42.5% with Colman Rose

Hoxton Mix partnered with Colman Rose to better differentiate its enterprise-grade offering in a crowded market, improve its sales and marketing foundations, and accelerate recurring revenue growth through a more strategic, performance-driven approach.

[Get in Touch](https://www.colmanrose.com/contact?hsLang=en)[View Results](https://www.colmanrose.com/case-studies/how-hoxton-mix-increased-new-mrr#results)

![Hoxton Mix office space](https://www.colmanrose.com/hs-fs/hubfs/raw_assets/8/public/@projects/colman-rose-theme/colman-rose-theme/images/photography/hoxton-case.jpg?width=1333&height=1000&name=hoxton-case.jpg)

**42%**Increase in average new MRR

## Case study results

**42%**

Increase in average new MRR

**38%**

Drop in year-on-year CPA on Google Ads

**6**

New MRR record-breaking months

## From first engagement to trusted strategic partner

Hoxton Mix is a leading provider of SaaS business products, including registered office address services, virtual office address services, WhatsApp Business and much more.

They first engaged Colman Rose in 2024, and in that time, we’ve become a highly trusted resource for Hans Helbig, Hoxton Mix’s CMO and Chris Sees, Hoxton Mix’s CEO.

We sat down with them both to discuss the journey so far...

![Hoxton Mix](https://www.colmanrose.com/hubfs/raw_assets/3/public/@projects/colman-rose-theme/colman-rose-theme/images/logos/hoxton-mix.svg)

Business Model

SaaS

Focus

MRR growth

Relationship

Strategic growth partner

## The challenge: “We weren’t achieving cut-through in our space.”

Hoxton Mix had a problem that will be familiar to many companies operating in a crowded market: they have a superior solution compared with similar service providers that simply compete on price, but they were struggling to communicate those added benefits to the target market.

Hoxton Mix also had two distinct routes to market: direct sales and their partner network.

> “We don’t entirely fit into our category, because compared to our competitors in the registered office address space, we offer more of an above and beyond service - including enterprise-level products that we specifically sell into accountancy firms and large fintech companies,” says Hans.

![Hoxton Mix office interior](https://www.colmanrose.com/hs-fs/hubfs/raw_assets/3/public/@projects/colman-rose-theme/colman-rose-theme/images/photography/hoxton-mix-office-interior.jpg?width=1600&height=1200&name=hoxton-mix-office-interior.jpg)

Unfortunately, the service Hoxton Mix had been receiving from their previous agency wasn’t doing enough to lift themselves above the many companies offering a subset of their product.

“Our previous agencies were very passive,” recalls Hans.

“We’d provide a brief and set targets, but they were very much just ticking boxes, especially around SEO and PPC.

“They weren’t strong in terms of providing us with recommendations on what to do outside of what we were asking for, and when our performance started to flag there were no proactive steps to change it.

“Our experience with Colman Rose couldn’t have been more different, and during those initial conversations, they came back with a very clear understanding of the brief, and where there were gaps, they asked us a lot of questions.

“We were challenging them to help us grow MRR and reduce CAC for our direct customers, but they were the first company to ask us about how our partners play a part in revenue growth and what they could do to support,” said CEO, Chris Sees.

“![](https://www.colmanrose.com/hubfs/raw_assets/3/public/@projects/colman-rose-theme/colman-rose-theme/images/people/chris-sees.jpeg)

> “Colman Rose were the first company to ask us about how our partners play a part in revenue growth and what they could do to support.”

Chris Sees, CEO

## The solution: “Colman Rose were willing to put some skin in the game.”

When Hoxton Mix approached Colman Rose they had three clear goals:

1. Build category visibility and grow awareness of what differentiates them in a crowded market.
2. Appeal to B2B organisations and demonstrate that they’re a full SaaS enterprise-level provider.
3. Continue selling into their direct customers and grow MRR

However, Hans admits that at the start of the engagement Hoxton Mix was “relatively immature” following a few years of rapid growth, which meant we had to start from the beginning and go back to basics.

“We needed to look at not just what we wanted to achieve, but who our target audience actually were,” says Hans.

“Alongside Colman Rose, we created the ICPs of our product, reviewed the tools we were employing to manage our sales process, and had some really important discussions about how we progress conversations with new opportunities, how to optimise our sales funnel and the media we’d need to speak to our target market at every point in that funnel.”

Hoxton Mix had had some disappointing experiences with previous marketing agencies, but Hans was impressed with our willingness to share the risk and put some skin in the game.

“What sets Colman Rose apart is that there are expectations on both sides, and it’s based on honest dialogue.

“We set clear objectives and targets together, and one of the great things - something we very rarely, if ever, heard from any other agency - was that they were willing to put some skin in the game.

“These performance payments involved incremental payments for success, and a reduction if we didn’t meet our targets.”

“![](https://www.colmanrose.com/hubfs/raw_assets/3/public/@projects/colman-rose-theme/colman-rose-theme/images/people/hans-helbig.jpeg)

> “Colman Rose are not only incredibly proactive, but they’re also not shy to say no, even in instances that would’ve benefitted them.”

Hans Helbig, CMO

Colman Rose supports Hoxton Mix across almost every channel: SEO, AI search and PPC as well as creating content, running ABM campaigns and HubSpot optimisation, but Hans is also impressed with our proactive approach to ensuring they get the best out of all their investments - including with things that fall outside of our core remit.

“The conversations we have with Colman Rose often lead to new ideas, messaging, new positioning pieces, and in some instances led to us looking at new verticals to target,” says Hans.

“In fact, since starting with them we’ve expanded our B2B investment by 200%, including LinkedIn campaigns, creating new content to drive website traffic, events, external CRM campaigns and ABM programmes.”

Another issue Hans has experienced with previous agencies? Sometimes they just want to say yes if it will benefit them financially, even if it’s not necessarily the right thing for the organisation to pursue.

“Colman Rose are not only incredibly proactive, but they’re also not shy to say no, even in instances that would’ve benefitted them,” says Hans.

“That’s been a problem for me before where agencies will do whatever you suggest if it increases the retainer, but Colman Rose are very challenging in that way.

“They always come back to what we’re trying to achieve, what our budget is, where we should invest it and this really bolsters the trust relationship we have with them.”

## The results: “Colman Rose has been incredibly supportive in our growth.”

Since we started working with Hoxton Mix we’ve not seen dramatic increases in organic traffic, but there’s been a big impact in terms of how that traffic is converting and subsequent revenue generation, including:

- A 42.5% increase in average new MRR
- Six record-breaking revenue months
- A 38% reduction in year-on-year Google Ads CPA

However, the transformation on Hoxton Mix has gone beyond those improvements to conversion rates, MRR and CPA.

“We’ve now employed a more structured, process-driven approach to managing our sales, and that’s end-to-end,” says Hans.

“Getting the most value for money in everything we do is a non-negotiable for us now, and both sides are aiming for that.

“We’re able to be super-focused on our objectives instead of worrying about our relationship with the agency, and that’s a really good place to be.”

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